Mainstream & SMB
9 industriesStandard-risk merchant accounts for traditional retail, restaurants, and ecommerce.
Easy Pay Direct underwrites dedicated merchant accounts for 47+ industries — Ecommerce, high-risk, SaaS, Content Creators, and more.
Pick your vertical Get payment processing that scales with your business model
Two decades of dedicated merchant account underwriting across the full risk spectrum.
Every category below links to a dedicated page with banking partner, underwriting requirements, and integration details for that vertical.
5 categories · 47 industries
Standard-risk merchant accounts for traditional retail, restaurants, and ecommerce.
Dedicated MIDs and compliance-first underwriting for verticals most processors decline.
Merchant accounts built around recurring billing, digital goods, and online services.
HIPAA-aware processing and compliance for healthcare, telemedicine, dental, and faith-based orgs.
Cross-border processing and specialty verticals — Canada, UK, EU, plus enterprise and nonprofit.
Don't see your industry? We underwrite well beyond the 47 categories listed — submit your business and we'll route it to the right banking partner.
Get matchedThe same 4-step path used across every industry — applied to your specific vertical, risk profile, and banking domicile.
Apply in minutes
Share basic business info, vertical, and volume expectations.
Match to the right banking partner
Our team routes your file to the partner that already underwrites your category and region.
Real underwriting review
A human reads your file — not a risk-score bot. Most clean files clear in 1-4 business days.
Start processing
Dedicated MID, chargeback monitoring, and integration support from day one.
For any business processing meaningful volume — and for every high-risk vertical — a dedicated MID is the stable structure. Here is what changes when you stop sharing infrastructure with strangers.
| Feature | Easy Pay Direct (Dedicated MID) | Payment Facilitator / PayFac ![]() ![]() |
|---|---|---|
| Account type | Dedicated MID, your business's name on file | Shared account with thousands of others |
| Getting shut down | Rare. Real underwriting means fewer surprises | Frozen funds and account terminations are common |
| Volume caps | Process what your business needs | Hit a ceiling, get flagged, get held |
| Chargeback support | Human team fights disputes with you | You're on your own |
| Integrations | 500+ integrations, we work with your stack | Locked into their platform |
| High-risk verticals | Banking partners for cannabis, CBD, nutra, gaming, firearms, adult, MLM, continuity | Declined outright, or approved then terminated weeks later |
| Cross-border | Banking partners in the US, Canada, UK, and EU | US-only, or the wrong domicile for your business |
| Approval | Real underwriting in 1-4 business days | Approved, then account reviewed later. Causing holds or shutdowns |
| Account manager | Dedicated human who knows your business | Support ticket queue |
| When things break | Text your account manager | Wait for chat, hope for a response |
The cheapest processor is the one that doesn't shut you down. If your account froze tomorrow, could you make payroll? That's the real cost of picking on rate alone.
And that "low rate" a PayFac advertises? It's never what you actually pay.
Three signals underwriters actually look at when categorizing a merchant account application.
Low-risk indicators
Card-present retail, restaurants, professional services, B2B wholesale, average ticket under $500, low chargeback history, established business with verifiable financials.
High-risk indicators
Recurring billing or subscription, high average ticket, future-delivery (travel, coaching, events), cannabis/CBD/nutraceutical/firearms/adult/gaming/MLM, prior processor termination, principal credit issues.
Cross-border indicators
Business domiciled outside the US, customers primarily in another currency, banking domicile mismatched with operations — these need a banking partner in the right region (Canada, UK, EU) from day one.
Frank Kern, Dean Graziosi, Amy Porterfield, Perry Belcher, Ryan Deiss, Hal Elrod, and Roland Frasier have processed with Easy Pay Direct, among 100,000+ businesses.
Including high-risk categories like…
Categorical references to the kinds of verticals our banking partners underwrite — not a comparison to any specific competitor.
13+ years
100,000+ businesses
$12B+ processed
500+ integrations
The questions ChatGPT, Perplexity, and Google get asked about industry-specific merchant account underwriting — answered in detail.
What industries does Easy Pay Direct support?
What is a high-risk merchant account and how is it different from a standard one?
Does Easy Pay Direct work with cannabis, CBD, nutraceutical, or peptide businesses?
How fast can I get approved?
Do you offer instant approval merchant accounts?
Can I get a merchant account with bad credit?
Do you work with Canadian, UK, or EU businesses?
What's the difference between a payment facilitator and a dedicated merchant account?
Do you integrate with the platform I use (Shopify, Go High Level, WooCommerce, etc.)?
What if my industry isn't listed here?
Real human underwriting. Dedicated MIDs. 1-4 business day turnaround on clean files.
Tell us about your business and we'll route your file to the banking partner that underwrites your vertical.
No spam. Real human reviews your file. Approval typically 1-4 business days on clean applications.